ASSOCIATE
SELMA JAY
Selma Jay is an intellectual property and brand protection associate driven by a passion for creativity, strategy, and value creation. Her practice focuses on trademark prosecution, brand management and strategy, and intellectual property enforcement. Using her undergraduate business degree and her personal experience of growing up in a family-owned business, Selma combines an entrepreneurial mindset and creative spirit with a protection-first approach.
Her legal experience spans major sports league teams, investment firms, Big 4 accounting practice groups, and software companies.
Outside of work, Selma loves reading, running, traveling, watching reality TV shows, updating her Beli and Letterboxd accounts, and cheering on Boston sports teams.
EDUCATION
+ EXPERIENCE
Selma earned her J.D. from Brooklyn Law School in 2025, along with a certificate in intellectual property, media, and information law earned with distinction. At Brooklyn, she served as Vice President of Administrative Affairs for the nationally-recognized Alternative Dispute Resolution Honor Society, as Managing Editor of the Brooklyn Sports and Entertainment Law Blog, and as a member of the organizing committee for the Brooklyn Athlete Endorsement Negotiation Competition. She's a recipient of the Lisle Scholarship, the Alternative Dispute Resolution Honor Society Prize for graduating students, and the Pro Bono Award for completing nearly 500 hours of public service work in law school.
FOLLOW
+ CONNECT
SPEAKING
+ ACCOLADES
Selma has published two articles in the Brooklyn Sports and Entertainment Law Blog exploring artificial intelligence, the right of publicity, and copyright:
- Rap, Reddit, Rogan, and Repercussions – Navigating Deepfake Legality in a Viral World
- Authoring AI – How the Copyright Act of 1976 Protects Authored Works From Machine Learning Databases
